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Voice Assistants: Adoption Trends and Statistics-Infographic

Consumer behavior is day by day being dominated by the way people are getting accustomed to using voice technology and voice assistants. Voice and AI have completely changed the way we interact with technology and our devices. Things are becoming truly digital, no matter where you are or what you are doing.

Voice assistants are no longer a passing trend. They are becoming a fixture of modern living. This is quite evident with recent Juniper research, which estimates about 8 billion voice assistants will be in use in 2023, and their growth rate between 2019 and 2023 will be 25.4%. The report also mentions that about 3.25 billion voice assistants are in use today.

The major credit of this boost in use goes to smart speakers like Amazon Alexa, Google Home, Apple’s Siri, and Microsoft Cortana. The popularity and charm of these magical devices have helped voice technology make its way into the mainstream.

In the infographic below, check out some figures and see how the penetration of voice assistants is visualized in the coming decade. We will also check out the different ways in which people have adopted voice assistants.

Which Country Adopted Voice Tech The Most?

It is the Brits on the top rung with 60% of their population already using one of these devices.


United Kingdom


United States



U.S. Smart Speaker Market Share By Brand- January 2019

As per the Voicebot smart speaker consumer report, Google Home added 600,000 more U.S. users in 2018 than Amazon Echo, but Amazon Echo Dot is still the most owned smart speaker.

VoiceBot Smart Speaker Consumer Report

Amazon Echo Dot is the leading smart speaker by user count with a relative market
share of 31.4% of users.

UK Smart Speaker User Penetration by Brand,2018 & 2019

According to eMarketer’s inaugural forecast on smart speaker usage in the UK, in 2019, the number of smart speaker users in the UK will grow 31.6% to 12.6 million. However, Amazon’s share will decrease to 63.8%, while Google’s will increase to 29.5%. eMarketer expects this trend to continue through 2020.

Uk Smart Speaker User Pentration Report

Australia Smart Speaker Market
Share by Brand – January 2019

Smart speaker adoption rose to 5% of the 25 million Australians after just over six months since Google Home first landed on the continent.

Australian Smart Speaker Report
Gender Breakdown Of US Smart Users

Gender Breakdown of U.S. Smart Speaker Users

In terms of gender, we discovered males are more likely to own a smart speaker than females by about 15 percent.

What Do the People Like to Do Most with Voice Assistants?

People love to search for information, ask questions, check the weather and news, and play music the most.

89% People Use Voice Assistant For Search
88% Ask Questions From Voice Assitant
Consumers who are using voice and text both tend to love voice search more

84%of voice, assistant users say they’d rather search via voice than by typing

Top Uses of Voice Assistants for
Information and Productivity

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The Future of Voice Assistants

This adoption rate is just the beginning. It will grow as voice assistants are incorporated into more and more devices.

According to a report by Gartner, by 2020, 30% of web browsing sessions will be done without a screen.


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